To increase marketshare and reach the company/organization objectives, we must have strong brand.
- Brand platform (strategic document that defines a foundation and rationale for the brand. It will be the standard by which every brand building activity.)
- Brand messaging (what and how the message of brand communicate)
- Brand architecture (master brand and sub-brand strategy)
- Naming (the right naming can make different and memorable)
- Logos (a good logo should be memorable, unique and it translate important ideas about the brand)
- Visual style (visual style is visual language of a brand include typography, color palette illustration and/or photography treatments, layouts, and all graphic elements that make a brand look different)
- Guidelines (the graphic standard manual can used by marketers or other designer that help strong and consistent brand across multiple media)